PAY TV PLAYERS STRUGGLING

PAY TV PLAYERS STRUGGLING

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To some business news now where Pay TV players in the country admit they are struggling to recoup profits despite huge investment in the industry after the switch to digital migration.

According to Simon Arinaitwe the General Manager Azama tv the players have faced difficult times from the times of uncertainties during elections to the dropping shillings against the dollar.

This also reflects in the revenue collection by Uganda Revenue Authority which indicates drop monthly returns to less than 3 billion shillings per month.

The players now say they are devising new strategies to lure customers ahead of the busy festival season.

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